From 12-2018 Till Now

Creative Egypt is the first registered trademark for Egyptian handicrafs, is a national initiative established by the IMC under sovereignty of Ministry of trade & industry.

My Role:

– Marketing plan & strategy for the online and offline store.

– Choosing the suitable marketing activities based on the ROI for each one.

– Develop designs for marketing materials, ads, social media posts, e-newsletter etc

– Developing corporate Identity and applying it for all the branding items used.

– Social media communication strategy for all the platforms.

– Social media advertisement campaigns & scheduling organic posts.

– Communication with stack holder via regular newsletters and email campaigns.

– Building a full integrated e-commerce website.

– Event management.

5-2017 Till 12-2018

My Role ( MSME Portal ): 

– Communication with entities to join the portal.

– Managing the update of the sections (news, events, success stories, business studies).

– Creating modern user interface designs for the new version of the portal.

– Arranging the work-flow between the team to update the portal section.

– Periodically reports and presentations about the portal achievements. – Creating online application and protocol for partners to join the portal.

– Creating external communication tools for the portal.

3-2016 Till 5-2017

– Managing the workflow for the communication team.

– Developing the Internal and External Communication (Electronic & printed Newsletter)

– Infographic Reports & Animated Presentations PDF.

– Internal automated application forms for all documentations between departments.

– Developing Brochures and presentations for fund raising department.

– Creating and developing the ITC website. – Event Management and Creative Theme Concepts.

– Creating Corporate Identity guidelines to be applied for all the branding of the ITC.

8-2007 till 3-2016

– Creative Designs for Integrated campaigns 

– Corporate Identity 

– Event Concepts 

– Marketing Materials ( Folders, brochures, catalogues, invitations, e-invitation, cds, banners, roll-ups, backs drops, pop ups)

– Printed Newsletters, Html / Flash E-newsletters, Stationaries, Printing Ads, Outdoor billboards, Dynamic Presentations. 

– Responsible for the whole production process ( Digital/Offset Printing, Giveaways , Event Management ).

1-2005 till 8-2007

–  Art Work and Design for ( Magazines Layout – Magazines Covers – Brochures – Boxes – Logo – Stationeries – Books ) – Image Retouching – Color separation process and Image setting. 

– Finalize the whole work then make the electronic montage.

– Apply Quality Control Measurement, and make the full revision.